Answer the instrument below and this report scores as you go.
Answered for one offer taken to one marketplace, over one declared period.
Score 0–4 against the period. Answer as the record would show it, not as the brochure says it.
Five sources of differentiation. They are compounded, not added — an offer standing on one source is standing on one leg.
What would have to be replaced, for you to be replaced. A source that genuinely does not apply is marked n/a and excluded — never scored zero.
Valuetainment is the intentional process of transforming internal vision into visible value that can be understood, appreciated, received, and multiplied by others. These four are that sentence, scored.
Score the receiving, not the producing. Evidence is what the market did, not what you sent.
In your declared unit. These calibrate Multiply and Convey.